FREE WORKSHEET
UTM Naming Worksheet
A compact worksheet for agreeing on campaign URL labels before publishing links.
Adapt this resource to your team’s process. Check the current platform requirements and your internal approval rules before using it in a live campaign.
Team standard
| Field | Rule / approved values | Example |
|---|---|---|
| utm_source | Publisher or platform, lowercase | newsletter |
| utm_medium | Approved channel label | |
| utm_campaign | Initiative and period | 2026_q4_launch |
| utm_content | Creative or placement variant | hero_cta_a |
| utm_term | Use only when relevant to your paid keyword workflow | brand_keyword |
Before launch
- [ ] Values use the agreed casing and separators.
- [ ] Campaign name is documented in the shared log.
- [ ] No personal or sensitive data is included.
- [ ] Destination URL loads and parameters survive redirects.
- [ ] Someone has checked the final link.
Next step: Build campaign URLs with the UTM Link Builder or turn the plan into a structured document with the Content Brief Builder.