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Creative Handoff Sheet
A handoff checklist for moving an approved creative asset from production to publishing.
Adapt this resource to your team’s process. Check the current platform requirements and your internal approval rules before using it in a live campaign.
Asset record
| Field | Fill in |
|---|---|
| Campaign / project | ____________________ |
| Asset filename / version | ____________________ |
| Placement / dimensions | ____________________ |
| Primary copy / CTA | ____________________ |
| Destination URL | ____________________ |
| Tracking checked by | ____________________ |
| Approval status / date | ____________________ |
| Publishing owner | ____________________ |
Handoff confirmation
- [ ] Final file opens and displays correctly.
- [ ] Copy and destination match the approved brief.
- [ ] Tracking link has been tested.
- [ ] Required disclaimers and approvals are included.
- [ ] Receiving owner knows where the source file lives.
Next step: Build campaign URLs with the UTM Link Builder or turn the plan into a structured document with the Content Brief Builder.