Campaign Brief Template
A concise campaign brief structure that can be copied and adapted to your project.
Adapt this resource to your team’s process. Check the current platform requirements and your internal approval rules before using it in a live campaign.
Campaign overview
Campaign name: ____________________
Owner / deadline: ____________________
Objective: What should change as a result of this work?
Audience: Who is this for, and what do they need?
Audience insight: What problem, desire, or context matters?
Core message: What is the one thing to remember?
Proof / supporting details: What approved evidence supports the message?
Deliverables: Channels, formats, sizes, and quantities.
Constraints: Budget, tone, legal review, must-use assets, exclusions.
Call to action: What should the audience do next?
Success measure: How will the team evaluate the work?
Approvals / dependencies: Who needs to review, and what must be ready first?