Ad Launch Checklist

A pre-flight checklist for creative, copy, destination, tracking, and approvals.

Adapt this resource to your team’s process. Check the current platform requirements and your internal approval rules before using it in a live campaign.

Creative

• [ ] Correct dimensions and placement
• [ ] Crop and mobile legibility checked
• [ ] Current logo, product, and offer details
• [ ] Export format and file size checked

Copy and destination

• [ ] Spelling, CTA, claims, dates, and disclaimers reviewed
• [ ] Landing page matches the promise in the creative
• [ ] Destination tested on mobile and desktop
• [ ] Page loads and important actions work

Tracking and approval

• [ ] UTM values follow team conventions
• [ ] Final link tested
• [ ] Required approvals recorded
• [ ] Final asset and copy saved in the agreed location
• [ ] Owner and launch time confirmed

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